Hiko

We built a brand identity for Hiko Tonosa that matches his story and ambition. A record-breaking runner, Hiko is a different breed of athlete — and he needed a different breed of identity. We designed a bold, motivational system spanning logo, colours, typography, t-shirts, jerseys, flags, banners, stickers, graphics, and a website. Every element is punchy, ambitious, and impactful, positioning Hiko as more than just Ireland’s fastest marathoner — but as a force heading to the World Championships in Tokyo.