From No Brand to World-Class:
A Branding Case Study for Ballymorris Properties
Portarlington is known for its beautiful Georgian homes. They line the town with history and character, but as the years pass, many of them fall into disrepair.
That’s where Ballymorris Properties step in. Two highly skilled craftsmen, they specialise in restoring Georgian homes and listed buildings to their former glory. Their niche is rare, their expertise undeniable — but they had one major challenge.
They had no brand identity.
No logo.
No visual presence at all.
And in a high-value industry like construction and heritage restoration, branding matters. When clients are investing large sums of money, trust and professionalism are everything. Without a strong identity, even the best work can be overlooked.
Why Branding Matters in Construction
Construction companies often rely on reputation and word of mouth. But in today’s world, branding and design are just as important. A clear brand identity builds trust, communicates quality, and gives potential clients confidence to commit.
For Ballymorris Properties, having no logo or brand was holding them back. They needed an identity that reflected the level of skill and care they put into every restoration project.
The Solution: A Complete Brand Identity
We worked with Ballymorris Properties to develop a brand identity system that was as high-end as their craft. This included:
A new logo design that captured strength and elegance
A refined colour palette inspired by heritage and architecture
Typography that balanced tradition with modern clarity
A full set of brand styles and graphic design elements
The goal wasn’t just to make them look good. It was to create an identity that positioned them alongside — or above — any competitor, not just locally but on an international level.
The Logo Concept
The logo is rooted in tradition but built for today. We started with a classic serif typeface, chosen for its elegance and strength — a nod to the Georgian homes at the heart of their work.
From there, we deconstructed the boldest parts of the letters B, M, and P. By removing select details, we created a logomark that bridges classic and contemporary. It represents exactly what Ballymorris Properties do: take something historic, reimagine it, and rebuild it into something beautiful for the modern world.
The Result: A Brand That Rivals Any Competitor
The transformation has been remarkable. Ballymorris Properties went from being two skilled craftsmen with no brand to a construction company with a world-class identity.
Now their branding communicates trust, quality, and high-end expertise. Clients see them as the professionals they are. Their logo, brand identity, and design system give them a presence that rivals any restoration firm — not just in Ireland, but internationally.
What was once invisible is now unmistakable.
Final Word
Branding doesn’t just decorate a business. It defines how you’re seen. For Ballymorris Properties, branding and design unlocked authority, trust, and recognition in a market where those qualities mean everything.